{"id":18636,"date":"2020-06-24T13:09:27","date_gmt":"2020-06-24T12:09:27","guid":{"rendered":"https:\/\/www.fifaultimateteam.it\/en\/?p=18636"},"modified":"2020-06-24T13:09:31","modified_gmt":"2020-06-24T12:09:31","slug":"fifa-21-electronic-arts-and-laliga-announce-10-year-partnership-renewal","status":"publish","type":"post","link":"https:\/\/www.fifaultimateteam.it\/en\/fifa-21-electronic-arts-and-laliga-announce-10-year-partnership-renewal\/","title":{"rendered":"FIFA 21: Electronic Arts and LaLiga Announce 10-year Partnership Renewal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Through a long press release <strong>EA <\/strong>has announced the renewal of the partnership for the next 10 years. Among the many things there is also a partnership regarding the <strong>eLaLiga<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, <strong>Electronic Arts<\/strong> and <strong>LaLiga<\/strong> announced a long-term partnership that will continue to offer unrivaled authenticity to <strong><em>EA SPORTS FIFA<\/em> <\/strong>players for the next <strong>10 <\/strong>years. Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment. This includes a joint commitment to grow fandom and esports participation through LaLiga\u2019s official esports competition, eLaLiga Santander. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new agreement comes as the world is playing and watching more <em>EA SPORTS FIFA <\/em>than ever before as football fandom continues to grow. <em>EA SPORTS FIFA 20 <\/em>for console and PC is the most-played game in franchise history. Unique players have increased 10 percent year-over-year and daily active players reached an all-time engagement high. Fans are watching record volumes of <em>EA SPORTS FIFA <\/em>content as more than 12 billion minutes have been viewed on Twitch since launch&#8211;the equivalent of more than 133 million traditional football matches. The 260 percent year-over-year growth in <em>EA SPORTS FIFA <\/em>content viewership was also fueled by the recent global <em>EA SPORTS FIFA<\/em> Stay and Play Cup that aired to millions in more than 100 countries. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur vision is to grow the love of sport through our games and services, and with strategic partnerships with iconic organizations like LaLiga, we&#8217;re uniquely positioned to deliver unrivaled authenticity and innovation in the years to come,\u201d said Cam Weber, Executive Vice President &amp; Group GM, EA SPORTS. \u201cOur joint commitment will enable both immediate impacts for the next <em>EA SPORTS FIFA<\/em> experience, and long-term opportunities to continue to strengthen LaLiga fan engagement over the next decade.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis renewal enables us to grow the reach and popularity of LaLiga to more and more fans around the world that play <em>EA SPORTS FIFA <\/em>every day,\u201d said Javier Tebas, President of LaLiga. \u201cWe have built a collaborative partnership with EA SPORTS for more than 20 years that has seen both organizations become leading international brands. Our new agreement signifies our commitment to maintain this growth and create the best entertainment for football fans worldwide.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>EA SPORTS<\/em> <em>FIFA <\/em>and LaLiga partnership will help deliver the most authentic and comprehensive global football interactive experience in the world. Only in <em>EA SPORTS FIFA <\/em>can LaLiga\u2019s millions of global fans represent their favorite clubs in interactive entertainment. Both organizations will continue to advance sports innovation, building upon recent successes such as LaLiga\u2019s EA SPORTS Atmospheric Audio for LaLiga match broadcasts. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LaLiga continues to fuel significant player engagement across the <em>EA SPORTS FIFA <\/em>franchise. LaLiga is one of the most popular leagues selected in online play, has the biggest in-game fanbase across 70 nations worldwide and LaLiga clubs were used in more than one billion matches. FUT fans will continue to engage with unique LaLiga in-season content only found in <em>EA SPORTS FIFA <\/em>including Team of the Week (TOTW), Player of the Month (POTM) and Team of the Year (TOTY). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Future details on <em>EA SPORTS FIFA <\/em>and eLaLiga Santander will be announced later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FIFA 21<\/strong> is available on PlayStation 4, Xbox One, PC, Nintendo Switch and in <strong>December 4th <\/strong>for the Next Gen <strong>PlayStation 5<\/strong> and <strong>Xbox Series X<\/strong> platforms Keep on following us also through our social <a href=\"https:\/\/www.facebook.com\/futukofficial\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> and <a href=\"https:\/\/twitter.com\/ultimateteam_uk\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> for other news and information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through a long press release EA has announced the renewal of the partnership for the next 10 years. Among the many things there is also a partnership regarding the eLaLiga. Today, Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1233],"tags":[781,1886,789,26,790,106,93,1883,1882,1250,1885,1884],"class_list":["post-18636","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fifa-21","tag-781","tag-elaliga","tag-fifa-21","tag-fut","tag-fut-21","tag-la-liga","tag-laliga","tag-partnership","tag-renewal","tag-santander","tag-year","tag-years"],"_links":{"self":[{"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/posts\/18636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/comments?post=18636"}],"version-history":[{"count":0,"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/posts\/18636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/media\/18637"}],"wp:attachment":[{"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/media?parent=18636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/categories?post=18636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/tags?post=18636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}