{"id":46602,"date":"2022-08-02T15:00:45","date_gmt":"2022-08-02T14:00:45","guid":{"rendered":"https:\/\/www.fifaultimateteam.it\/en\/?p=46602"},"modified":"2022-08-02T15:00:48","modified_gmt":"2022-08-02T14:00:48","slug":"ea-sports-fc-will-be-the-title-sponsor-of-all-laliga-competitions-from-2023-2024","status":"publish","type":"post","link":"https:\/\/www.fifaultimateteam.it\/en\/ea-sports-fc-will-be-the-title-sponsor-of-all-laliga-competitions-from-2023-2024\/","title":{"rendered":"EA SPORTS FC will be the title sponsor of all LaLiga competitions from 2023\/2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>EA Sports <\/strong>and <strong>La Liga<\/strong> have just announced a multi-year partnership starting in <strong>2023<\/strong>. The partnership will therefore start next year when the football simulator will no longer be called <strong>FIFA <\/strong>but <strong>EA Sports FC<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Electronics Arts and LaLiga, a leader in football entertainment, announced today they have entered into a one of a kind, multi-year partnership that will allow both parties to deliver groundbreaking experiences for global football fans. Starting in the 2023\/2024 season, the partnership between EA SPORTS FC\u2122 and LaLiga will include title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA SPORTS including all logos, graphics, fonts and other visual elements, while also delivering new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This new partnership will encompass the first and second divisions of LaLiga (Spain\u2019s top professional football competitions), LaLiga Promises (the league\u2019s annual youth tournament) and eLaLiga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEA SPORTS FC is committed to delivering the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga further elevates that ambition and solidifies both organizations&#8217; position at the centre of football culture,\u201d said David Jackson, VP Brand, EA SPORTS FC. \u201cThe visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible experiences for fans through in-game innovation, interactive entertainment and grassroots initiatives.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;EA SPORTS represents the cutting edge of interactive football experiences while LaLiga is at the forefront of actual football competitions with unmatched in-person, broadcast and digital fan experiences,\u201d said Javier Tebas, President, LaLiga. \u201cWe have been strategic partners with EA SPORTS for years and this expanded agreement is a commitment to providing the next level of innovation to all football fans, a fusion between the virtual and real worlds of football.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For years, fans have been able to experience unrivaled authenticity in game, playing with their favourite LaLiga teams, players, and stadiums within EA SPORTS\u2019 football ecosystem. With this partnership, EA SPORTS and LaLiga will deepen their collaboration. In addition to the naming rights partnership, fans will experience the benefit through technology, gameplay enhancements and development, and real-world football highlights. Both LaLiga and EA SPORTS are committed to grassroots initiatives to grow the game which will include increasing accessibility, upgrading facilities, and many more initiatives to truly immerse fans into the world of football.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThis partnership with EA SPORTS is set to truly transform the way football is enjoyed around the world,\u201d<\/em> said \u00d3scar Mayo, Executive Director, LaLiga. <em>\u201cMoreover the alliance demonstrates LaLiga is a global brand, evidence of the success of our league to connect with fans internationally.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cWe\u2019re thrilled to partner with a worldwide leader in football fandom to better connect our fans to their favourite clubs, players, and LaLiga competitions,\u201d<\/em> said Nick Wlodyka, SVP &amp; GM, EA SPORTS FC. <em>\u201cThe contributions from LaLiga to our EA SPORTS FC portfolio will be immense, not only from a visual aspect, but across technological and game development improvements, further blurring the lines between the real and virtual worlds of football.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More details of the partnership will be shared in the coming months, with information on EA SPORTS FC products being made available in Summer 2023.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fifaultimateteam.it\/en\/fifa-23-all-official-pre-order-bonus-and-release-date-revealed\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.fifaultimateteam.it\/en\/wp-content\/uploads\/2022\/09\/pre-order-fifa-23-1024x576.jpg\" alt=\"\" class=\"wp-image-48227\"><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FIFA 23<\/strong> is available from <strong>September 30th <\/strong>on <strong>PlayStation 5<\/strong>,<strong> Xbox Series X<\/strong>, <strong>PlayStation 4<\/strong>, <strong>Xbox One<\/strong>, <strong>PC<\/strong>, <strong>Steam <\/strong>and <strong>Nintendo Switch<\/strong>. Keep on following us also through our social <a href=\"https:\/\/www.facebook.com\/futukofficial\/\" target=\"_blank\" rel=\"noopener\">Facebook,<\/a> <a href=\"https:\/\/twitter.com\/ultimateteam_uk\" target=\"_blank\" rel=\"noopener\">Twitter <\/a>and <a href=\"https:\/\/www.instagram.com\/fifaultimateteam.it_uk\/\">Instagram<\/a> for other news and Promo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EA Sports and La Liga have just announced a multi-year partnership starting in 2023. The partnership will therefore start next year when the football simulator will no longer be called FIFA but EA Sports FC.<\/p>\n","protected":false},"author":1,"featured_media":46603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3767,2265],"tags":[695,3462,3011,26,3012,106],"class_list":["post-46602","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ea-sports-fc","category-news","tag-ea-sports","tag-ea-sports-fc","tag-fifa-23","tag-fut","tag-fut-23","tag-la-liga"],"_links":{"self":[{"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/posts\/46602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/comments?post=46602"}],"version-history":[{"count":0,"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/posts\/46602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/media\/46603"}],"wp:attachment":[{"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/media?parent=46602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/categories?post=46602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fifaultimateteam.it\/en\/wp-json\/wp\/v2\/tags?post=46602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}