Liverpool, through the official website, announced that it has renewed its partnership with Electronic Arts, a world leader in interactive digital entertainment.
Joint initiatives will be announced in the coming months, with a special focus on FIFA which is one of the most successful video games produced by EA Sports.
Below is the official press release:
Continuing as the club’s official football simulation game partner, EA SPORTS is looking to build on the past few years’ success and continue to innovate with LFC to connect the club to fans in Liverpool and all around the world. The new deal provides EA SPORTS with more access to men’s and women’s players, digital rights, former players and LFC events.
Drew Crisp, senior vice-president of digital at Liverpool FC, said: “The exciting worlds of football, online gaming and e-sports are becoming increasingly intertwined, as fans seek new digital engagements as a means to connect with footballing action across physical and virtual settings.”
“Throughout our partnership with EA SPORTS, we have worked hard to give our supporters unique content and more opportunities to engage with Liverpool FC through the innovative and exciting world of e-sports.”
Potrebbero Interessarti
“We are delighted to be extending our relationship and look forward to seeing what else we can achieve together through the power of gaming and play.”
David Jackson, VP of brand at EA SPORTS FIFA, said: “We’re excited to renew our partnership with Liverpool Football Club and continue collaborating on ways to bring LFC fans across the world together more closely than ever before.”
“This renewed partnership cements an already flourishing relationship with Liverpool FC, whose fans continue to engage with EA SPORTS content and digital activations in unprecedented numbers year after year. We couldn’t be more energised to create the digital future of football together.”
FIFA 23 is expected on October on PlayStation 5, Xbox Series X, PlayStation 4, Xbox One, PC, Steam and Nintendo Switch. Keep on following us also through our social Facebook, Twitter and Instagram for other news and information.
