EA Sports FC 24 and Pepsi have entered into a multi-year partnership agreement that will allow the promotion of the popular beverage within the game. However, this is not the only exciting news for players of the renowned soccer simulator.
Starting from October, Pepsi bottles will feature codes that can be used to redeem Free Packs within the game. It is not yet clear what these Packs will contain, whether they will include only cosmetic items (perhaps with a PEPSI theme) or even players to use in the Ultimate Team mode.
The Promo will be limited to only 10 Packs per account. The Pepsi Promo will be available only in the UK, Belgium, France, the Netherlands, and Norway. We eagerly await further updates and will not hesitate to keep you informed. Below is the official announcement:
Global ambassadors from PepsiCo’s lucrative roster of football talents – such as Vinicius Jr (Brazil and Real Madrid) and Leah Williamson (England and Arsenal) – and will feature in forthcoming activations, including entertainment crossovers, in-game integrations, and on-pack promotions that will grant fans access to exclusive experiences and must-have in-game rewards. The partnership will also provide a platform to further collaborate on existing PepsiCo initiatives, encouraging participation in football and gender equality in the sport.
Adam Warner, Head of Global Sports and Partnerships at PepsiCo, commented: “EA SPORTS is an iconic brand in the realm of football and has revolutionized fan engagement. With PepsiCo’s history and extensive involvement in football and entertainment, our brands are uniquely positioned to push the boundaries of football fandom. This partnership enables us to reach football fans and communities worldwide, and to provide them with experiences that elevate their connection to the beautiful game.”
David Jackson, Vice President of Brand at EA Sports FC, added: “For years, PepsiCo’s brands have been delivering memorable moments for football fans, and we’re energised to incorporate that rich heritage into our own experiences as we set forth on this remarkable journey with EA SPORTS FC. We’re proud to partner with PepsiCo to create more unmissable experiences that will undoubtedly captivate fans of the World’s Game.”
Potrebbero Interessarti
We remind you that by Pre Order the Ultimate and Standard Edition of EA SPORTS FC 24 on the PlayStation 4 or Xbox One system you can get the version for the equivalent new generation console (Xbox Series X or PlayStation 5 system) at no additional cost thanks to the Dual Entitlement service.
EA SPORTS FC 24 is available on PlayStation 5, Xbox Series X, PlayStation 4, Xbox One, PC, Nintendo Switch and Steam. Keep on following us also through our social Facebook, Twitter and Instagram for other news and Promo.
