Benfica, through the official website, announced that it has renewed its partnership with Electronic Arts, a world leader in interactive digital entertainment.
Who knows if this expansion of the partnership will finally lead to the inclusion in the official Roster of the Estadio da Luz.
Below is the official press release:
“Sport Lisboa e Benfica has just renewed its partnership with Electronic Arts (EA), a global leader in interactive digital entertainment, in a commercial strengthening of the relationship between the two entities.
Joint initiatives will be announced shortly, with a special focus on one of the most successful games worldwide produced by EA Sports, FIFA.
“It is natural that two companies that are betting on technology as the engine for the development of their activities to stay together. This renewal demonstrates the belief in the value of Benfica by leading global partners in their sectors”, said Domingos Soares de Oliveira, CEO of SL Benfica.
Potrebbero Interessarti
The same official added that “several actions will be developed that enhance the Benfica brand within the scope of one of the most successful games in the world.”
“We are excited to extend our partnership with Benfica – reinforcing our commitment to providing the highest quality of authentic experiences to football fans around the world. Benfica, and we will continue to engage their global followers as we grow the love of football,” said David Jackson, VP of Brand, EA SPORTS FIFA.
FIFA 22 is available from October 1st on PlayStation 5, Xbox Series X, PlayStation 4, Xbox One, PC, Steam and Nintendo Switch. Keep on following us also through our social Facebook, Twitter and Instagram for other news and information.
