In the last hours on social networks a great controversy has arisen due to an advertisement that appeared in the children’s magazine distributed by the Smyth Toys store.
The advertising campaign, aimed at selling FIFA Points for the popular FIFA 21 Ultimate Team mode, was accompanied by the phrase “Use FIFA Points to open packs and build your dream team”.
Today EA Sports has released statements to the Eurogamer website stating that it is aware that that advertisement should not appear in the pages of the magazine and that it immediately reorganized future publications with the company.
Below is the full statement of Electronic Arts:
“We take very seriously the responsibilities we have when marketing EA games and experiences in channels seen by children, In spite of this, we’re aware that advertising for FIFA Points has appeared in environments it shouldn’t have. We have been working diligently with Smyths to ensure this advertisement is not distributed in any remaining copies of their 2020 catalogue. We have also undertaken an immediate review of all future media placements and are working to ensure each of our marketing efforts better reflects the responsibility we take for the experience of our younger players.”
FIFA 21 is available on PlayStation 4, Xbox One, PC, Nintendo Switch and in December 4th for the Next Gen PlayStation 5 and Xbox Series X platforms Keep on following us also through our social Facebook and Twitter for other news and information.
